Expanding Across India: Establishing a Local Brand

Expanding Across India: Establishing a Local Brand In our latest blog post, we are excited to share our plans for expanding Activ24 Foods and Oils across India and establishing ourselves as a trusted local brand. Our mission is to provide high-quality food products and oils that promote a healthier lifestyle for everyone in society. Currently based in Palghar, we are looking to expand to new localities where the demand for our products is higher. However, we do face some challenges in this expansion journey. High rent, lack of distribution centers, and high shipping costs in areas with lower profit margins are some of the obstacles we need to overcome. To tackle these challenges, we are considering strategies to reduce costs and improve distribution efficiency. One approach is to invest in a marketing team that can help us get our products into superstores and retail stores. This will not only increase our visibility but also make our products more accessible to a wider audience. In addition to physical stores, we are also formulating plans to enhance our online marketing and sales efforts. We want to reach a broader audience beyond our brick-and-mortar locations. By leveraging digital platforms, we can connect with customers across India and make our products easily available to them. Furthermore, we are proud to mention that our business has a unique approach to hiring. We have a 100% women's team, which supports tribal communities and local homemakers. This provides them with a platform to sell their products at a larger scale, free of cost. We believe in empowering women and supporting the farmer community by sourcing directly from them. Collaboration is also a key aspect of our growth strategy. We have established partnerships with small health-focused start-ups for collaborative reselling, with a vision for mutual growth. By joining forces, we can reach more customers and expand our reach in the market. Our ultimate goal is to establish Activ24 Foods and Oils as a local brand that provides quality food products at an affordable cost. We want to make healthy, chemical-free, organic food and edible oil products accessible to everyone in India. With the right strategies, investments, and a dedicated team, we are confident in our ability to achieve this vision. Stay tuned for more updates on our expansion journey and the exciting developments happening at Activ24 Foods and Oils. Together, let's promote a healthier lifestyle and make a positive impact on society.